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WPGU is the ONLY alternative radio station in Champaign-Urbana.

Consistently among the top 5 radio stations in the area, with WPGU 107.1 FM you get professional results at student radio station rates.

WPGU is now streaming on the ILLINOIS APP!! Listen to us while you check the app!

Phone: (217) 337-8382



WPGU-FM is “Champaign’s Alternative,” known for its unique music selection of alternative favorites from the 1980s to today, daily newscasts offering a student voice on local issues, and college and professional sports talk. WPGU is the Champaign-Urbana area’s only source for classic alternative rock bands like Weezer, Red Hot Chili Peppers, Vampire Weekend, Talking Heads, The Killers, Gorillaz and CAKE, as well as the newest alternative names like Rex Orange County, Samia, Japanese Breakfast, Clairo, Phoebe Bridgers, Soccer Mommy, Beach Bunny, Glass Animals and Still Woozy. As a top-destination music town, Champaign-Urbana knows to turn to WPGU for the best of its local artists who have gone on to make it big in the alternative music scene—such as Elsinore, American Football, Ashland and Tara Terra—
and for the up-and-coming artists following in their footsteps.


WPGU broadcasts a 3,000-watt signal, reaching an effective coverage area of 50 miles. WPGU can be heard throughout Champaign County as well as parts of Douglas, Ford, McLean, Piatt, and Vermillion Counties. streams worldwide.


WPGU targets 18 to 34-year-old adults, including the more than 40,000 students at the University of Illinois and over 17,000 faculty and staff members, as well as the local colleges in the Central Illinois area. Our listeners can be found on campus and in the communities throughout Central Illinois. Because WPGU’s format crosses generational lines, there is also a clearly defined 18 to 49-year-old audience captured. Local residents know WPGU as a radio innovator since 1953, and the station has been rocking the FM dial since 1967.

WPGU’s audience of young adults is establishing brand name loyalties now as they move into their peak spending years. WPGU listeners are interested in the mainstream alternative music, as well as local and indie music. Many of our listeners enjoy attending local shows in town, as well as calling in and sharing their own thoughts on our music selection.



Listeners wake up early to catch WPGU’s morning show during their commute. Morning Coffee Run airs Monday through Friday from7 a.m. until 9 a.m., discussing pop culture, current events, music news and all the things your coworkers will be talking about at when you get to the office.

As WPGU’s longest running show and a local standard, Flashback Café airs classic and firstwave alternative favorites from the ‘80s and ‘90s Monday through Friday from 11 a.m. to 1 p.m.

WPGU listens back from 3 p.m. until 5 p.m. Monday through Friday as it opens its phones to take listener calls on air requesting their favorite alternative hits.

Reach sports fans on their drive home from work as WPGU airs exclusive content by Daily Illini sportswriters offering insight and analysis on University of Illinois and professional sports.

Every weekday from 5 a.m. to 5 p.m. listeners tune in to WPGU to get an hourly newsbreak
with all the essential headlines. From local news to state and national politics, arts and entertainment updates, sports scores, and more, listeners know that WPGU offers an informed and educated student voice on the important issues of the day. WPGU News is also available on all major podcast streaming

We offer a wide variety of promotional plans and packages that can be tailored to fit your needs and budget.

Phone: (217) 337-8382